075| THIS IS IT FOR YOUR BUSINESS - CHAPTER FIVE

 
 

Beware the sacred cows, ugly babies and occasional elephants

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IH075 - This is it - for your business - Chapter 5

Long-running, evolving businesses need to be humble enough to embrace the cold hard truth and have sufficient courage to deal with the sacred cows, ugly babies, and very large elephants in the room. Evolving quickly and persevering are reliant upon being proactive and not waiting until the barn is on fire. Sacred cows are sometimes the aspects of a business that once played a critical role—and maybe still do—but they clearly don't have a place in the future, and everyone knows it.

In today's episode, I reveal the ideas detailed in Chapter 5 of my book, This Is It, titled "Jettison The Sacred Cows, Ugly Babies, And Elephants." I discuss the importance of transforming organizations by shooting the sacred cows and making less milk to evolve faster and last longer. I share five reasons why new products fail and highlight how businesses can evolve and stay ahead of the market, customer expectations, and competitor changes. I also offer advice on creating behavior change and getting your organization to embrace innovation and transformation, shoot the sacred cows, take risks, and be willing to walk away from legacy businesses.

“If you want any chance of your company surviving beyond the average life expectancy of a business, you’ve got to go after the sacred cows and then shortly follow that by addressing the ugly babies.” - Chris Colbert

This week on Insert:Human

  • Making less milk and shooting the sacred cow to ensure a future for your business

  • Examples of disastrous decisions and the outcomes of organizations that did not shoot the sacred cow

  • The number one reason why ugly babies don’t make it

  • Five causes of product failures

  • How to evolve your business and stay ahead of changes in market, customer expectations, and competitors

  • How fear, avoidance, honest communication, and denial create a slippery slope that leads to business failure

  • Having the courage to acknowledge and resolve what is really going on and getting in the way

  • The two motivators of behavior change and why “need” always trumps “want”

  • How Sir John Glubb’s Six Ages of Empires relate to the rise and fall of every large organization

Resources Mentioned:

Insert:Human - For a Better Life & Better World

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