075| THIS IS IT FOR YOUR BUSINESS - CHAPTER FIVE
Listen and Subscribe Where You Get Your Podcasts
IH075 - This is it - for your business - Chapter 5
Long-running, evolving businesses need to be humble enough to embrace the cold hard truth and have sufficient courage to deal with the sacred cows, ugly babies, and very large elephants in the room. Evolving quickly and persevering are reliant upon being proactive and not waiting until the barn is on fire. Sacred cows are sometimes the aspects of a business that once played a critical role—and maybe still do—but they clearly don't have a place in the future, and everyone knows it.
In today's episode, I reveal the ideas detailed in Chapter 5 of my book, This Is It, titled "Jettison The Sacred Cows, Ugly Babies, And Elephants." I discuss the importance of transforming organizations by shooting the sacred cows and making less milk to evolve faster and last longer. I share five reasons why new products fail and highlight how businesses can evolve and stay ahead of the market, customer expectations, and competitor changes. I also offer advice on creating behavior change and getting your organization to embrace innovation and transformation, shoot the sacred cows, take risks, and be willing to walk away from legacy businesses.
“If you want any chance of your company surviving beyond the average life expectancy of a business, you’ve got to go after the sacred cows and then shortly follow that by addressing the ugly babies.” - Chris Colbert
This week on Insert:Human
Making less milk and shooting the sacred cow to ensure a future for your business
Examples of disastrous decisions and the outcomes of organizations that did not shoot the sacred cow
The number one reason why ugly babies don’t make it
Five causes of product failures
How to evolve your business and stay ahead of changes in market, customer expectations, and competitors
How fear, avoidance, honest communication, and denial create a slippery slope that leads to business failure
Having the courage to acknowledge and resolve what is really going on and getting in the way
The two motivators of behavior change and why “need” always trumps “want”
How Sir John Glubb’s Six Ages of Empires relate to the rise and fall of every large organization
Resources Mentioned:
Book: This Is It by Chris Colbert
Harvard Business Review: Why Most Products Fail
Insert:Human - For a Better Life & Better World
Thanks for tuning into this week’s episode of Insert:Human. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. And be sure to share your favorite episodes on social media to help me reach more seekers and humanity’s problem-solvers, like you.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify
Share This Episode On Social Media